JOHANNESBURG – Beauty and health retailer Clicks has come under fire for an advert which is seen as prejudiced against black natural hair.

In a campaign run on its website, the company published an image of black hair, which is labelled as dry and damaged, while an example of white hair is described as fine and flat.

The juxtaposed illustrations have sparked widespread outrage on social media, with the company accused of being racist.

Miss Universe Zozbini Tunzi was quick to air her views calling the advert as disrespectful to black lives.

 

Clicks have now taken the ad down and apologised, saying it is a strong advocate of natural hair.

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