Kambucha launches alcoholic drink
In a significant stride towards diversification, local herbal beverages manufacturer Fresh Kambucha Pvt Ltd has recently been granted a wholesaler’s license under Chapter 14:12 of the Liquor Act. This development comes on the heels of the company’s announcement regarding the launch of its eagerly anticipated alcoholic product, Kambucha Lite.
The acquisition of the wholesaler’s license is a crucial milestone for Fresh Kambucha, giving the fast-growing company the official nod to commence mass production of Kambucha Lite. This new addition to their product line, with an impressive 8.06% alcohol content, promises a unique and exciting experience for consumers.
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Fresh Kambucha took to its social media platforms to share the exciting news, stating, “We are happy to announce that we have received our liquor license. Our new alcohol product, Kambucha Lite, is now coming into the market.” This announcement has generated buzz and anticipation among consumers eager to sample the latest offering from the renowned herbal beverages manufacturer.
Originally gaining popularity during the height of the COVID-19 pandemic for its perceived effectiveness as a remedy for respiratory ailments, Fresh Kambucha’s fermented drinks quickly became a staple for many Zimbabweans. Over time, the beverage garnered a diverse set of associations, from enhancing sexual appetite to providing a light intoxicating effect.
Responding to the evolving preferences of its customer base, Fresh Kambucha made a strategic decision to diversify its offerings. The introduction of Kambucha Lite marks the company’s foray into the alcoholic beverage market, presenting consumers with a unique blend of the signature Kambucha taste and a noteworthy 8.06% alcohol content.
Kambucha Lite joins the company’s existing range of non-alcoholic beverages, including Kambucha drinks #1, #2, #3, and Manyuchi Power. These beverages, which have reportedly been enjoyed for various purposes, now have a spirited counterpart with Kambucha Lite, adding a new dimension to Fresh Kambucha’s diverse product portfolio.
Fresh Kambucha’s venture into the alcoholic beverage market is poised to redefine the landscape of local herbal drinks, offering consumers a refreshing and spirited choice. As the company gears up for mass production, the anticipation surrounding Kambucha Lite is expected to grow, cementing Fresh Kambucha’s position as an innovator in the beverage industry.
