During a panel discussion for entrepreneurs called Secure The Bag, Cassper Nyovest opened up about how Sony Music record label offered him a sizable amount of money to sign him but on condition that he changes his trade name.
He spoke about his journey as an artist, starting from humble beginnings. He addressed aspiring guests who were interested in entering the music industry, warning them to be cautious when negotiating music deals with record labels
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. In an effort to inspire future talents, Cassper shared some challenges he faced while making his way to stardom in the music industry. He explained that he almost signed a record deal with Sony Music, but couldn’t agree to some of the terms they proposed.
“If I give you a little bit of a summary of what happened with me, we came from Maftown wanting to own our music. We learnt from Oskido, and Jay-Z, it’s the same thing, Ro-ca Fella and Kalawa is the same thing,” he said.
“So it got so hard I also wanted to give up, I wanted to sign with Sony at that point and they wanted to give me R300 000 as an advance. I was so broke that I almost took the deal but they were two things that we couldn’t agree to.
“One of them being that they wanted to own my masters, secondly, they wanted to change my name. So they wanted me to drop Nyovest because they said it sounded like a swear word. So they just wanted to call me Cassper. I was like no that’s not gonna work.” Cassper said.
